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Our History

We are unapologetically conscious to the core

We created YES AND to banish the stigma that sustainable fashion has to sacrifice style, quality, fit, color, comfort, or price. You can actually have it all, and more. Our vibe is edgy, flattering & fun — YES, AND we are certified organic, low-impact dyed, and ethically made! No one should have to compromise value or values in order to make a smart and stylish fashion statement. With our world ever-evolving: we design with a bright vision of the future in mind. 



The YES AND journey — fashion is not at odds with sustainability.

Our founder, Marci Zaroff, has spent decades as living proof that an individual can be both a tree-hugger and, a fashionista. yes and is just one manifestation of Marci’s vision to change the world through sustainable business. She has been planting seeds of consciousness globally; as a serial ecopreneur, keynote speaker, mentor and advisor. Those seeds have taken root and sprouted into the yes and brand, which truly goes beyond style.


Marci’s leadership in transforming the fashion industry from within —through advisory boards, trade associations, and working groups—has solidified her position as an organic authority and expert trailblazer. She believes that truly sustainable brands need to focus not only on people, planet and prosperity but also passion, and purpose. To read more about Marci’s unique story and other projects, please visit and connect on social @marcizaroff.


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