Cart

Vocab Class: greenwashing

Vocab Class: greenwashing

n. green·wash·ing |ˈgrēn-ˌwȯ-shiŋ

1 behavior or activities that make people believe that a company is doing more to protect the environment than it really is (Cambridge Dictionary)

Ever see a shampoo in a green container labeled "natural" that contained parabens, synthetic fragrance and sodium laurel / laureth sulfate? That's greenwashing. We've seen it take many forms in the fashion industry over the years. Here are a few ways to spot greenwashing apparel brands:

1. Making claims without any certifications to back it up

2. Hiding unsustainable business practices behind a sustainable product or goal (i.e. making shirts out of recycled bottles in a factory that uses child labor and unpaid overtime)

3. Using buzzwords with no legal or certifiable definitions like "natural," "conscious," or "pure." (As opposed to GOTS-certified organic, Fair Trade Certified, etc.)

Want to learn more about our efforts? Head over to the YES AND sustainability page.

Recent Articles

5 Ways to Avoid Black Friday

5 Ways to Avoid Black Friday

It's Black Friday. 🙄 if you're reading this, it's likely you are resisting the "urge to splurge" like the rest...

Your 2020 YES AND Gift Guide

Your 2020 YES AND Gift Guide

This year, let's give the gift of less stuff and more meaning. Did you know that Americans spend over $15B on...

We use our own and third-party cookies to improve your experience and our services, and to analyse the use of our website. If you continue browsing, we take that to mean that you accept their use. See Info