n. low im·pact dye | ˌlō ˈimpakt ˈdī
1 fabric colorants that do not contain toxic chemicals or mordants (substances that fix dye to the fiber), require less rinsing and have a high absorption rate (~70%), thus saving water.
Using low impact dyes is one of the requirements for GOTS (Global Organic Textile Standard) certification. Not only do low impact dyes use less water, they create less runoff and take less time to fix. Add to that an extensive list of banned dye chemicals and you're all set to look good, feel good and do good in the world. Want to learn more about our sustainability commitments? Have a look. We'd love to hear from you. Do you have questions about dyes? Email us at firstname.lastname@example.org.